One comment you may hear often when discussing marketing your real estate business is that you have to provide "WIIFM" or "What's In It For Me" - benefits to your prospects to increase their perceived value of your services and to make it easier for them to decide to work with you as opposed to another real estate professional.

Offering a free relocation guide on your website can be one step towards this goal. Having a significant amount of content on your website for those prospects that may be moving to your area from a great distance and following-through with a strong "Call to action" element in offering a free relocation guide in exchange for a brief sign-up form may help you increase your website lead conversion.

Our VA4RE Virtual Assistants can help you put a simple relocation guide together. We simply research your market and gather as much pertinent information as possible before designing the guide. We'll typically research the real estate market, demographics of the area, employment opportunities, crucial data such as utilities and phone services, school data and much more. All of this is compiled in an attractive and informative guide (typically using MS Publisher) that you can either have printed for mailing or for emailing as a PDF file.

View an example here!