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As you may realize, when your prospects go online to search for real estate - what they want to see are homes! Usually, the first button on your website that they choose is going to be 'View Homes' or 'Search the MLS' - they want to see what homes are available and they're looking at your site for information and benefits.

What better way to maximize the benefits you provide to your prospects than with Virtual Tours?

The choice to display your listings with a virtual tour and posting them to your website, Realtor.com, Craigslist, your blog... will increase exposure not only to your listing, but will build your brand idendity. Utilizing virtual tour technology will enhance your listing presentations, impress your clients and prospects, and increase your sales.

With that in mind, it can be difficult to decide just which Virtual Tour provider will provide your business with the most benefits while remaining affordable. Below, we've gathered some information for you on the most popular virtual tour provider serving the real estate market today:

Real Estate Shows - Real Estate Shows is an absolutely unique way to market real estate. Real estate agents can create a virtually unlimited number of virtual tours for one low yearly price. The annual subscription to Real Estate Shows is only $125. That is for as many Shows as you care to make, so the more you use it, the less you are actually paying per Show. Real Estate Shows will help you establish an online presence. You’ll be able to demonstrate your ability to effectively market a property. You can even make a Show as a kind of presentation as to why someone should choose you as their agent. Click here to view a sample of their Real Estate Show.

Visual Tour - Once the most used software (Real Estate Show's value and cost have eaten into their market share), Visual Tour provides software that allows the agent to load his/her photos and create their own virtual tour that can be utilized on a website, burnt to disc or sent via email. The software is capable of merging individual photos into a panorama shot for increased exposure of each room. Very easy to use but often not utilized to it's full potential, this service costs $29.95 per month after a $199.95 setup fee (for creation of your custom virtual tour template design with logo and photo). Click here to view a sample of their Visual Tour