What is desktop publishing? It's when you use a computer to create documents for printing. So, real estate flyers, newspaper ads, manuals and more are often designed by desktop publishers.
What's the difference between using a virtual assistant desktop publisher and creating your own designs with Publisher or similar program? Often, your real estate virtual assistant has the skills and experience to produce much more effective results. Your specialty is real estate, while the real estate virtual assistant has honed his/her skills over several years and has learned what works and what doesn't. Plus, your Virtual Assistant can often create templates of your most used designs so you and your staff can make quick updates - perhaps even load your designs into your contact manager (Top Producer, Agent Office) or your MLS Transaction Platform software. They've often done this for a variety of agents around the country, so they may even know the ins and outs of your software better than you do!
Do you know how to design a flyer that utilized the rule of thirds? Do you know how to compel your readers to read the key copy that will get them excited about your project? These are the types of skills that your real estate virtual assistant had cultivated and has practiced for many years.
Samples of Real Estate Desktop Publishing:
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