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Sep 08 2008
Help me get to REBlogWorld Sept. 19th
VirtuAllin Update
Written by Cheryl Allin   
Monday, 08 September 2008

Alright, folks - I'm in need of your help! I have been blessed with a ticket to the upcoming REBlogWorld event, September 19th in Las Vegas but as you all know, sometimes being an online Entrepreneur means you seldom have wiggle room in the budget for airfare and accomodations. That's where I hope all of you will come in.

I was going to raffle off big prizes for purchasing one hour of services, but realized that it would be very much against the law. So, instead I'm offering you three different options to help me get to RE Blog World:

 
Sep 08 2008
Our Drip Email Campaign Service Featured in REALTOR Magazine
VirtuAllin Update
Written by Cheryl Allin   
Monday, 08 September 2008
Real Estate Drip Email CampaignsIt goes without saying that having top Google placement has its advantages. The great news for us this month is the fact that REALTOR Magazine featured our terrific drip email campaign service in their Buyers Guide for the September issue !
 
Aug 28 2008
Install Joomla for SEO Blog Superiority: A Step by Step Guide
Search Engine Optimization SEO
Written by Cheryl Allin   
Thursday, 28 August 2008

This post talks readers step by step through the process of installing Joomla to create a blog or website with excellent search engine optimization. I'm often asked for my opinion on the best open source platform for creating a well optimized blog. I've worked in WordPress, Movable Type, Typepad and many of the free blogging platforms and I feel that Joomla is the hands down winner. Of course, many great blogs built in WordPress and others rank well - I don't debate that at all. This post is for those folks who are leaning towards Joomla for their blog.

Let's Go! I'm Ready!

 
Aug 07 2008
Get 50 Free Moo Cards and Promote your Linkedin Profile
Tips and Advice
Written by Cheryl Allin   
Thursday, 07 August 2008

moocards.jpgThe amazing Moo.com has paired with Linkedin to offer 50 Free Moo cards to help you promote your Linkedin profile and your business! Plus, the shipping is totally FREE!

The process is extremely easy, I just did it! You can use their stock images or upload your own. The entire process only took 5 minutes and soon I'll have 50 terrific new cards. I've wanted to try Moo cards for some time but never had a need - until now!

Quick, head over to Moo.com and get your 50 Free cards today!

 
Jul 29 2008
Buy Your Real Estate Domain Name at 1and1.com
Best Products and Vendors
Written by Cheryl Allin   
Tuesday, 29 July 2008

1and1So, you've decided it's time to buy your very own domain name and now you need to know which registrar is the best and/or cheapest. Many "cheap" registrars online today give me the heebie jeebies, so my recommendation is pulled from my own experience and across only reputable registrars.

 
Jul 15 2008
Photoshop Tip: Fix Color Cast Issues in your Property Photos
Photoshop
Written by Cheryl Allin   
Tuesday, 15 July 2008

Our first post in a new Photoshop Video series, we'll help you fix color cast issues in your property photos.

This is a very large movie! Just right click the image or link below and choose "save as" or left click the image or link below to watch the movie right away.

 

 

 

 
Jul 03 2008
Get Thee to YouTube! Real Estate Shows Now Exports to Video
Realtor Marketing
Written by Cheryl Allin   
Thursday, 03 July 2008
resyoutube.pngGet Thee to a Nunnery...  er, to YouTube, that is! The exciting news from Jeff Turner at Real Estate Shows is certainly worth cavorting over, Milords & Ladies!  Jeff's RES Blog post states, "The simplest and most effective way to create real estate tours, is now the simplest and most effective way to get to video." If you've never heard of Real Estate Shows or for some crazy reason, you've hesitated in trying them out (FREE!) - then the time is NOW! You'll love how easy it is to create virtual tours and now with this exciting new feature, you can get your tours converted to video for easy upload to YouTube, Flickr, MySpace, PhotoBucket and more! What are you waiting for?
 
Apr 29 2008
The Google Doctor is in | Your SEO Health Checklist
Search Engine Optimization SEO
Written by Cheryl Allin   
Tuesday, 29 April 2008

googledr.pngHow healthy is your website's SEO? With the recent Google page rank update, many folks are wondering.

It pays to do your homework if you want to excel at optimization. Helpful resources abound, but a discerning approach is imperative - not all self-proclaimed "oracles" to SEO wisdom can back up their claims. Google's Webmaster Central is essential reading, and participation on forums such as High Rankings is a great way to learn from others in the search marketing community.

 
Apr 09 2008
Don't Slime Your Blog URLs with Poorly Crafted Slugs
Search Engine Optimization SEO
Written by Cheryl Allin   
Wednesday, 09 April 2008
sluggy.pngAndy Beal over at Marketing Pilgrim has done it again! He Twittered a recent blog post, so I jumped over to check it out -

Blog Marketing Tips #2: Increasing Traffic with Killer Slugs

Whether you're a new or seasoned blogger, you may not have known about this excellent tip. Blog 'Slugs' are the default post URL strings or permalink settings.  Andy explains it wonderfully and I picked up a new trick - while you may be crafting your blog posts to include keywords, Andy warns,

 
Apr 03 2008
Agent Spotlight: Greg Kime of GW Kime & Associates
Interviews
Written by Cheryl Allin   
Thursday, 03 April 2008

Greg Kime Michigan Real EstateGreg Kime of GW Kime & Associates / Keller Williams just recently started working with VirtuAllin. We've had the priveledge of creating their entire marketing plan from logo concept/creation, business cards, technology recommendations, website and will soon assist them with creation of action plans and management of their listings.

I'm happy to welcome Greg to Real Tech for Real Estate and get his perspective on Virtual Assistance.

 
Apr 03 2008
Agent Spotlight: Chip Hughes of RE/MAX Hills & Valley
Interviews
Written by Cheryl Allin   
Thursday, 03 April 2008

chughes.jpgChip Hughes of RE/MAX Hills & Valley in Branchburg, New Jersey and owner of BranchBlog, a blog dedicated to real estate trends, community events and other stuff happening in Branchburg NJ has been one of my clients for many years. Chip came on board with VirtuAllin in early 2003, back when nearly all of our clients were RE/MAX of New Jersey clients. VirtuAllin's second client ever was Mark Schilling, Information Technology Manager for the New Jersey Region of RE/MAX. He loved our work so much that he recommended us to all of their (then approximately 2500) agents.

I'm thrilled at the opportunity to interview Chip and get his perspective on Virtual Assistance.

 
Apr 02 2008
Agent Spotlight: Bob Carney of Got Bob 4 Homes
Interviews
Written by Cheryl Allin   
Wednesday, 02 April 2008

Bob Carney - Got Bob 4 Homes Frederick MDBob Carney of GotBob4Homes , FocusOnFrederick and Bob's Brain Dump knows internet marketing for real estate.  I was fortunate enough to "meet" Bob via our shared social networking addiction, Twitter . We struck up a friendship... and then a partnership when we reworked his Advanced Access website and converted it to Joomla . It was Bob's first time working with a Virtual Assistant and he was kind enough to allow us to interview him about the process.

 
Feb 25 2008
What is Joomla and How Do I Get Started
Tips and Advice
Written by Cheryl Allin   
Monday, 25 February 2008
Since the wonderful Got Bob? Bob Carney was cool enough to post over at Active Rain and his 'Bob's Brain Dump ' blog about his recent experiences with the Joomla content management system, I thought it would be an excellent opportunity to blog more about exactly what Joomla is and why you might find it beneficial in your real estate marketing plan.
 
Feb 08 2008
What is Twitter and Why Would I Use It?
Realtor Marketing
Written by Cheryl Allin   
Friday, 08 February 2008

twitter.jpg Everyone is Twitterpated these days, right?  Well, just what is Twitter , and why would it be useful for you as a Realtor to get in on the twit action?

What is Twitter?

Twitter is a free social networking and microblogging service utilising instant messaging, SMS or a web interface.  You sign up and you get a twitter page such as @virtuallin where you can make a post of up to 140 characters to update the world about what you're doing.  If you have other twitter users who 'follow' you, they can see your posts live. 

To me, twitter is more like a cross between instant chat and a forum - you can twitter via your mobile and connect with folks while you're at lunch, in the car, on the plane, or sitting at your desk.

Benefits of Twitter

So, you've got Twitter now and don't know why?  Some of the benefits of twitter may not be apparent at first. I'll go into a few here and don't hesitate to twitter me if I leave anything out!

 
Jan 31 2008
Creating Balance in your Work Life
Tips and Advice
Written by Cheryl Allin   
Thursday, 31 January 2008

Freelance Switch has done it again - they've created yet another amazing article that makes it seem as if their writers are hovering over my shoulder watching me run my VA business!  This wonderful post about balancing your work life with your personal life when you're an entrepreneur offers excellent advice on how to set boundaries and avoid burnout.  I highly recommend you run over, read and bookmark this article!

Is Your Work/Life Balance Killing Your Chances Of Freelancing Success?

Lea Woodward

 
Oct 27 2007
Google's Ghoulish Halloween Page Rank Update Penalizes Sites that Sell Links
Search Engine Optimization SEO
Written by Cheryl Allin   
Saturday, 27 October 2007
Bleeecchhh! I've gone from a PR of 4/10 to a PR of 2/10 (insert expletive here) - boy, all from having a wee few paid links on my site?  A gal just can't get ahead, LOL.  While I'm not alone - the news about Google's Halloween page rank update is all over the web - it's a shame that my small site is lumped in with some of the bigger sites that sell text link ads such as The Washington Post , Forbes , Engadget , Search Engine Journal , etc.  Technorati Profile
 
Aug 08 2007
8 Random Facts about Cheryl Allin
VirtuAllin Update
Written by Cheryl Allin   
Wednesday, 08 August 2007

Alrighty, the wonderful Anna Baron of The Virtual Link tagged me, so here goes nothing:

 
Jul 24 2007
This Joomla Virtual Assistant is Super Flattered
Realtor Marketing
Written by Cheryl Allin   
Monday, 23 July 2007

They say imitation is the highest form of flattery, so {josquote}I must admit to being insanely flattered by the recent and huge influx of Virtual Assistants who have adopted Joomla{/josquote} as their content management system of choice.  A content management system or CMS is a method of creating a website utilizing software to enable easy updating of files, images and documents.  Rather than creating a website with pure HTML or be kept hostage by a template site provider, a good CMS can make it easy for non-coder's to add content to a website anytime they wish - as easy as working in a Word Document.  Drupal and WordPress are famous CMS systems, as is Joomla. 

 

 
Jun 01 2007
Quantifying Virtual Assistant Services What makes a VA perfect?
Realtor Marketing
Written by Cheryl Allin   
Friday, 01 June 2007

It's Friday and as an interlude, I wanted to do some quantification.  I've been reading "The E-Myth Revisited," by Michael E. Gerber which discusses taking your small business past the "Technician" stage, whereby there is no real business, only YOU - to a place where you have systems and processes in place to the point where someday if you stepped out, your business could go on without you.

Today, {josquote}I'd like to learn your thoughts about Virtual Assistant's and get your ideas on what makes a good Virtual Assistant{/josquote} and the experiences you've had (if any) working with a Virtual Assistant.

So, feel free to add your comments to this post below - include your website and you'll get a link back to your site for the effort!

 
May 22 2007
Advanced Access Client Websites Down for at least Two Days!
Realtor Marketing
Written by Cheryl Allin   
Tuesday, 22 May 2007

At first, I just thought it was an issue with my browser or bandwidth - perhaps I needed a quick cache clear or reboot, but I realized quickly that ALL Advanced Access websites were totally offline today.  After doing a quick search, I found news at Active Rain that indeed, AA were having some "power" issues and needed to relocate all of their servers to another location.

Of all the various scenarios I've heard over the years with multiple hosts, both big and small, this is a first for me.  I've heard the "denial of service" attack, we're working on it.  I've heard the "close your browser and reboot," it's all your own fault excuse.  I've heard the "you're using unsupported xyz."  IMHO, it just seems a little fishy.

There's an unsubstantiated rumor over at Active Rain that they're moving servers to obtain new IP's due to spam black listing.  If all of their IP addresses are black listed from most servers due to spam, few of their subscribers would be able to get any email through to anywhere. 

Follow up -  May 24th:  It's official - on behalf of a client who has an AA website and Comcast as her ISP, we contacted a rep at Comcast because she has had serious email trouble.  It seems Comcast blacklisted the entire Advanced Access range of IP's due to spam issues.  The rep at Comcast stated that the blacklisting of all AA sites wouldn't be listed unless the management at AA contacted them directly to work out the issues.

So, you can firmly bet that the "power outtage" is a cover story for AA moving their entire server base to new IP's - however, it may be a short-term solution if Comcast quickly detects this move and simply blocks the new set of IP's.  Be warned! 

 
Apr 24 2007
Prevent Plagiarism and Duplicate Content Worries
Search Engine Optimization SEO
Written by Cheryl Allin   
Tuesday, 24 April 2007

I usually review my website statistics every morning to track who's coming to my website and where they're referred from.  Statcounter.com offers a nice, easy interface and their free service keeps me informed.  However, today I got a nasty surprise.  I found a referrer link and after taking a closer look at the site that referred to mine, I noticed they had copied just about every page of my website and even foolishly linked to my own portfolio (very dumb).  Normally, I try to track nasty plagiarists via CopyScape.com , but their dumb mistake led me right to them.

WannaGirlFriday.com is the site in question, and they've just been reported to Google for copy theft.  Why should I bother?  Because Google hates duplicate content - and while Google might realize that my content is the original, I'm not willing to take any chances on getting a ranking hit.

Just about every single page of this site is a carbon copy of mine - the owner even put a Meebo widget on her contact page!  While this angers me, if I suddenly have less relevant content at Google because of it - I'd take an economic hit.

The lesson to everyone:  Once you achieve high ranking, you absolutely need to take time to hunt down and deal with thieves. 

 

 
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