Posted by: Cheryl Allin in Untagged on
Jul 07, 2004
Should you exchange links with a site whose links page has zero PR?
The page rank of the link page doesn't matter too much, provided you can drill down to that page from the homepage with a spider simulator. If it has a PR of zero - that's not too uncommon. If it isn't cached by Google, it could just mean that the page is new and hasn't yet been spidered.
Typically, you'll want to look at each potential link partner carefully - what you're looking for:
1. PR of the homepage - the better this is, the more impact you'll get
2. Can you use a spider simulator to drill down to their links pages?
3. When you go through the site, are all the pages on the same domain name? (i.e. - the homepage is www.myREsite.com but once you start clicking it changes to www.myOTHERsite.com)
