Posted by: Cheryl Allin in Untagged on
Aug 31, 2006
Hello folks! As you know, I’m always on the lookout for tips and tricks to get more visibility for my clients. This tip is so juicy, I just had to blog about it!
Some of you agents may have already heard about Google Base. Google Base is a place where you can post all types of content and have it show up on Google (including real estate listings). If you have a Point2 site, you know that they’ve been feeding your listings to Google Base and Trulia since last March. Do a Google search for Real Estate - and you’ll see the Google Base functionality that allows users to bring up a map of all listings available in that area.
Posted by: Cheryl Allin in Untagged on
Aug 21, 2006
Hi folks,
Thanks for your patience this last week and this week. It’s been one awful August. As some of you know, my husband Vance slipped and did quite a number on his ankle - view the horrible photo here. So, he’s not getting around too well and just hates being immobile - and that means I’m running around fixing meals and helping him get around.
I’m sneaking work time in when I can, but it’s hit or miss. Hang in there with me! Thanks!
Posted by: Cheryl Allin in Untagged on
Jul 18, 2006
Yes, I love tech! This week is the Bergstrom annual family reunion and I’m posting this from Fort Warden (where the movie, Officer & a Gentleman was filmed) with my PC which now is sitting on the picnic table next to my father-in-law’s huge RV. He was nice enough to allow me access to his satellite internet connection, so it’s a working vacation for me!
I’m here plugging away at projects and just wanted to share how quirky it is these days with technology that all the neighboring campers are giving me very odd looks as I type away.
With today’s tech, location isn’t nearly as vital as it used to be. If I had my own RV with satellite, I could work from literally anywhere! The breeze is a bit chilly coming off the water, but I could always move inside the RV.
Posted by: Cheryl Allin in Untagged on
Jun 29, 2006
I’m constantly being asked by clients and prospects “how do I market my business successfuly online?” They tell me that they hear reciprocal linking is what they need to do or some even tell me that they want to start a blog but have no idea what to do or what to write once they get one. They get so much information and mis-information from so many sources, they often just give up and stick to the old fashioned methods.
The three steps you must take before you can be successful in any online marketing goal are:
1. Know what everyone else is doing right now!
Posted by: Cheryl Allin in Untagged on
Jun 14, 2006
Yes, I bet you think this is yet another blog post about search engine optimization and reciprocal links, but I promise it isn’t!
So often, my clients and us web gurus are so totally focused on how to get our site linked from other sites that we sometimes forget that we can have great success the other way around, too!
Posted by: Cheryl Allin in Untagged on
May 16, 2006
As a real estate professional, you already know that close to 95% of internet empowered consumers start their home search online. This means that it’s vital that you have a fantastic website with tons of amazing content and the lead generation tools to land those hot new prospects.
So - tell the truth - Just how much have you invested in - The Most Vital Tool - to your real estate business? How much time have you invested to add relevant content to your website? Does your website look just like thousands of other real estate websites?
If it does, you’re making a critical mistake that could cost you thousands and thousands of dollars in lost business.
Posted by: Cheryl Allin in Untagged on
May 12, 2006
…That was the title of a book I purchased recently off of Amazon. As many of you know, business has grown at times beyond my capacity to keep up. Hiring Keely back in February has helped a great deal, but things still become bumpy once and awhile what with 30 clients, a new mortgage, a teenager, a husband with a very fragile case of Type 1 diabetes and two wee ones to manage.
Posted by: Cheryl Allin in Untagged on
Apr 27, 2006
This is a response I posted to the Real Talk listserve - thought I’d post it here as well…
Reciprocal linking isn’t quite the panacea it once was, but there is a reason. Google’s Oct 2005 algo change adopted a
means of checking those recip links and analyzing the sites you’re linking to - they analize that link partners links and so on and - if your link partner links to less than relevant sites, then the impact of their link to you is lessened.
In other words, you have to take extra time to actually check out the sites that you’re ‘recommending’ with your link exchanges to make certain that they’re actually a quality site.
Posted by: Cheryl Allin in Untagged on
Mar 21, 2006
Desktop Publishing
First of all what the heck is it?
It’s when you use a computer to create documents for printing. So, real estate flyers, newspaper ads, manuals and more are often designed by desktop publishers.
What’s the difference between using a virtual assistant desktop publisher and creating your own designs with Publisher or similar program? Often, your real estate virtual assistant has the skills and experience to produce much more effective results. Your specialty is real estate, while the real estate virtual assistant has honed his/her skills over several years and has learned what works and what doesn’t.
Posted by: Cheryl Allin in Untagged on
Mar 13, 2006
SEO - The Good, the Bad & the Ugly
Inspired by a recent article blogged out by Mike Davidson we felt compelled to try and enlighten as many as you as we possible can by giving you some handy dandy tips on the wonders of SEO (search engine optimization) and how to get right to the tip of the top of Google ranking wonders.
………….Of course that’s why you pay us the big bucks right?
Well….yes you are right, but we wanted to let you know in a little more detail what can get you a #1 ranking and what will get you a ranking on page 4098 (that’s a lot of hitting the *next* link on the bottom of the Google search page…..
