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First Impressions Count in Website Design
Posted by: Cheryl Allin on Jan 27, 2006
Tagged in: Untagged
First Impressions Count in Website Design
Web designers have as little as 50 milliseconds to capture the interest of potential customers. Through the halo effect, first impressions can influence subsequent judgments of website credibility and buying decisions.
Web users form first impressions of web pages in as little as 50 miliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgments of a web site's "visual appeal." Through the "halo effect" first impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions. Creating a fast-loading, visually appealing site can help websites succeed.Read More
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